Why Did Apple Make The Apple Watch? — ‘The Why’

For those of you who are not hardcore tech geeks, Apple held an event in San Francisco, California on March 9 to introduce their newest product the Apple Watch. Key details were provided about the Apple Watch.

According to Kyle VanHemert, a contributor to Wired, Apple announced “how much it will cost, and when we’ll be able to buy it. Tim Cook and associates showed off a grab bag of features.” He agrees, however, that no one from Apple provided “any overarching sense of why this thing exists” other than to make money of course.

Other than the obvious “making money” angle, VanHemert confirms our suspicions that Apple does not have to tell us why y made the Apple Watch. Of course, if the folks at Apple don’t themselves know why they made the Apple Watch he says “that’s troubling.”

VanHemert recalls Steve Jobs unveiling the iPad at the start of 2010. Jobs spoke on the specific position of the iPad “in relation to the devices we already owned.”

Jobs stated: “All of us use laptops and smart phones now. Is there room for a third category of device in the middle? In order to really create a new category of devices, those devices are going to have to be far better at doing some key tasks. If there’s gonna be a third category of device, it’s gonna have to be better at these kinds of tasks than a laptop or a smartphone. Otherwise it has no reason for being.”

Why is there an Apple Watch?/Image: STEM

Hence today’s question. “That’s the missing piece,” VanHemert agrees. He adds: “What is the Apple Watch’s reason for being? What are the things it’s better at than a smartphone? “

In simpler terms, why did Apple make the Apple Watch? Apple originally focused on three things: Timekeeping, fitness and communication.   When VanHemert studied these three angles he was not convinced the final version of the Apple Watch was not all that great for any of those things.

Apple is attempting to put a second device on the customer’s body but without telling us why they made it and what it does that the smart phone cannot do.  It often would make sense to be able to quickly check your watch and read a message as opposed to digging out your smart phone.

This could help folks get away from their screens for a little bit. Still, Apple hasn’t said anything about that. VanHemert agrees that Apple could have said: (The Apple Watch is) a device that will let you spend less time looking blearily at a screen and more time looking at trees or books or the people sitting across the dinner table from you.”

So why did Apple make the Apple Watch? Wired states that “all we know now is that the Apple Watch will bring a bunch of new experiences.”

Why did Apple make the Apple Watch? Now you know.

Source: http://americanlivewire.com/2015-03-12-why-did-apple-make-the-apple-watch-the-why/